What are the outcomes health plans should measure to identify if the specific FIM intervention model is producing measurable improvements for key target population needs?

When allocating program dollars, payers must decide what matter most based on organizational goals, the population profile, and budget constraints.

• If maximizing the per-member health impact is the goal, then providing the plan’s highest-need members with several months’ worth of MTM may be the optimal route.
• If reaching a broader group of members with a less intensive intervention for improved metabolic or mental health, then more scalable approaches, such as MTG or PRx, and digital nutrition support may be a better fit, allowing for broader reach at a lower per-member cost.

What are operational strategies for health plans to improve member satisfaction, retention, and plan growth through FIM programs?

Meeting consumer demand for better nutrition through FIM can boost member satisfaction and help plans retain members by increasing the perceived value of coverage, especially among those managing chronic conditions or facing food insecurity. National surveys indicate strong consumer interest in participating in FIM programs, with many adults expressing a desire for these services to be covered by their health insurance.

Actively marketing FIM programs to individuals with complex medical needs may increase proportion of high-cost enrollees. Concurrently, active marketing could also attract health-seeking individuals, shifting the mix toward lower-cost enrollees.